children by choice

campaign & advocacy•culturally-sensitive resource design

Children by Choice is a feminist organisation supporting pregnant people to make their own reproductive and sexual health choices. Providing counselling services and evidence-based information on all pregnancy options, Children by Choice has been supporting and advocating for the community since 1981.

The Gender Spectrum Project

AMORA co-designed a culturally appropriate campaign to raise awareness around some of the issues the LGBTIQA+ community faces when engaging with health services providers.

Taking a user-centred approach – where participant communities are directly involved and consulted with – we developed a poster series inclusive of gender diverse and intersectional identities. It compassionately educates about the reproductive rights and health needs of gender diverse people and increases the visibility of diverse transgender identities.

Posters are available for download, to be displayed in health and community settings, such as clinics, hospitals, school and youth center nurses’ rooms, and LGBTIQA+ spaces and places around Australia.

The Culture and Language Inclusive Practice Studio (CLIPS)

Another successful collaboration with Children by Choice was the co-creation of culturally appropriate and in-language resources on topics reproductive coercion and abuse for CALD women.

We developed educational, culturally safe and generative resources to address the diversity of reproductive coercion manifestations in different communities, as well as the barriers participants may face when wanting to engage with health services in Australia.

As a result, a collection of educational brochures and digital resources was published in five different languages – English, Arabic, Swahili, Spanish and Kurdish Kurmanji.

After the successful launch of CLIPS, AMORA designed a range of collaterals directed at community workers and health practitioners, to help them stay informed about safer and more inclusive language when supporting women and pregnant people navigating the system.

These campaigns reflect global best practice, evidence, and the preferences of diverse stakeholders accessing community services.