Hello, I’m Carolina.
It’s lovely to meet you.
As a cultural designer and creative strategist, I’ve dedicated my path to the art of bringing creative visions to life. Weaving research, strategy, and design, my work reveals the essence and impact of what creators and organisations bring into the world.
With a foundation in marketing, cultural studies, and systems thinking, my practice carries a holistic perspective. I approach creativity as an interconnected process where ethics, coherence and collaborative imagination can transform people, culture, and life.
est. 2013
Before founding AMORA in 2013, I spent a decade in the corporate world designing, planning and implementing marketing and communications strategies for global brands.
My formal studies include a Bachelor of Marketing, specialising in Brand Management and Creative Business Strategy, and ongoing postgraduate research through a Master of Cultural Studies at the University of Sydney. Alongside this, I have explored Design for Sustainability and Regeneration, depth psychology, mythology, and Indigenous ways of knowing – inquiries that continue to inform and enrich my practice.
I am honoured that my work has touched hundreds of individuals and organisations who share a worldview rooted in life-affirming possibilities. These experiences have shaped my approach and deepened my commitment to a more conscious and connected kind of leadership.
How we can create together:
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Brand Resonance
A 6-week 1:1 immersion for those who seek brand clarity and strategic creative direction without investing in a full visual identity.
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The Body of Work
A 12-week bespoke branding for those who want to translate their work into a cohesive brand system – from strategy to visual identity.
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Soul Portfolio 2026
A group practice into Creative Emergence – informed by ecological frameworks, design thinking, and a touch of mythology.
